As a party supply store, your peak season is firmly here! Now is the time you can really make the most sales in the year. You’ll find that your sales in these two months will rival the rest of your year’s revenue combined. So, you need to make sure this happens for you every year. Of course, you should have an excellent inventory at hand, with everything sorted out and put on your online store as well.
However, what will really help is a solid set of promotions. You need to promote your store as much as possible in this holiday season, both online and in-person. There are a number of ways you can do this without falling back on the same old methods from every other year. Here are a few ideas.
Send out seasonal emails
You can prepare for the holidays by creating seasonal email campaigns. You’ll want to do this a month or so in advance, so that these campaigns are scheduled to go even if you or your employees are on vacation. Use the small business email templates on PosterMyWall to create these emails, and set them in a proper series.
Schedule these emails to go out leading up to the holidays. Talk about the deals you are offering, what products you have, what party supply packages people should opt for, and more.
Make holiday bundles
People often do their holiday party supply shopping last-minute and miss out on important items. Make things easier for them with premade holiday supply bundles. Theme them according to color schemes, celebration, and aesthetics. Then, bundle together items like decor, balloons, disposable cutlery, and other common party supplies.
Offer these bundles at lower prices than each item would cost on its own. This will entice customers with the cost savings and convenience. Market these bundles across all your marketing mediums, and suggest which one would fit with each type of client.
Give decoration advice
Offer up decor and party planning advice to your customers. Give pointers through email campaigns, social media posts, and through flyers in your store. Share these pointers with images using your store’s products.
This advice, coupled with the above-mentioned bundles will really help you make an impact. It will also show your customers you value their experience and want to make their lives easier.
Hold social media contests
Make things more engaging through gamification. Host social media contests to keep your audience interested. Offer prizes to people who use your party supplies in the most innovative ways for their holiday events.
They can submit images of their arrangements for your social media, and then you can run polls or offer prizes to the pictures with the most positive reactions. You can offer prizes such as gift cards, holiday gift baskets, or discount coupons. This will not only increase your social media activity, but also get you to widen your reach.
Offer limited edition products
As the holidays roll around, make sure you offer party supplies which are not your usual run-of-the-mill products. You shouldn’t just repeat similar supplies every year either. Limited edition products are a great way to generate hype and also give variety to your customers.
Make themed party supplies which are relevant to the ongoing trends, and also opt for luxurious versions of your regular supplies. This will add a touch of sophistication to your party supplies, and let people use them at formal events as well. Plan and finalize these products well before fall to get things running smoothly.
Partner with other businesses
The holidays are a time for generosity and sharing. What better way to emulate this spirit than uplift other businesses? Partner with other small businesses in the area for product bundles and marketing campaigns. You can even run special deals where people who buy from one of your businesses can avail discounts at the other.
This will encourage visitors to go to both businesses, and make their purchases there. Make sure you choose similar or complementary businesses for this purpose. You can even coordinate with event managers or caterers to offer a fully-handled party to your customers.
To sum up, your party supply store is all set to succeed during the holiday season. You just need to promote it properly, and go for unique offers instead of the usual fare. This will help you stand out, and attract your customers.
Leave a comment